Notice: the WebSM website has not been updated since the beginning of 2018.

Web Survey Bibliography

Title One Perspective on Collecting Data on the Web
Source CMC Magazine, 4, 9
Year 1997
Access date 12.07.2004
Full text doc (58k)
Abstract With so many people having access to the Internet, more and more surveys and data collection tools are being used to monitor surfers' use of the Web. Web developers collect data for many reasons. Data can be used to identify personal information about users, general interests, entertainment preferences, product purchasing patterns, content and opinions expressed in online discussions, and exposure to advertising. For non-profit and research and development organizations that are funded by outside sources, data collection is critical for other reasons. These reasons include: (1) ensuring that the organization's goals are being met, (2) providing data to their funder that substantiates their existence, and (3) informing and furthering the field. In this article, we describe how and why one non-profit organization collects data electronically, the various data collection tools that were used, and what was learned through the data collection process.
Access/Direct link Homepage - journal (full text)
Year of publication1997
Bibliographic typeMagazine article
Print

Web survey bibliography (4086)

Page:
Page: